The
main idea associated with Vilfredo Pareto is that, where price is equal to
marginal cost, no one can be better off without someone else being worse off.
This means that the Pareto point shows allocative efficiency, or an economy in
which everyone has everything at its ‘true’ value. This is distinct from
productive efficiency, in which everything is produced at the marginal
efficient scale, or lowest long-run average cost.
Both
forms of efficiency are predicated on the idea that the equilibrium price in a
market reflects both social marginal costs and benefits, and private marginal
costs and benefits. An additional assumption is that a situation in which firms
essentially produce in perfect competition (the only market structure in which
allocative and productive efficiency arise) is the best use of resources.
A
moment’s reflection, however, illustrates that this is not true. Negative and
positive externalities of production and consumption exist, for instance. These
externalities represent the extra cost or benefit which accrues to society of
an economic transaction, and they are neither paid for nor contemplated in a
market transaction. There is therefore usually a loss to society, and a failure
of price discovery where externalities exist, which in turn means that the
market equilibrium is not the social optimum.
If
price reflected Marginal Social Cost—the cost of each extra item of a good or
service to society, including the private marginal cost and the public
marginal cost, then optimal allocation of resources would occur.
Another
difficulty arises in the unreality of perfect competition. The market structure
is one in which there are many producers, each of whom is a price taker.
Consumers are sovereign and infinitely elastic, meaning that average revenue is
the same as marginal revenue, and perfect information and knowledge exist, so
every producer knows everything in the long run about the costs and production
methods of every other producer, no one can erect any sustained barriers to
entry and exit to the market, and consumers always know where the lowest price
is and seek it out. The good is also fully homogenous—it is the same from all
suppliers.
This
is fantasy. Even within markets in which fungible items are traded in real time
with no transportation or delivery costs, such as the largely electronic
markets in foreign currency, or in the construction and food industries, there
are often barriers to information, economies of scale, and forms of arbitrage. In
agricultural markets, farmers and consumers often differentiate goods.
Entrepreneurs
do not start businesses to make normal profit, though they may be content with
a profit which covers opportunity cost (which is what normal profit is) or even
at times a slight loss, so long as they gain other benefits, such as working
for themselves. Hedonic analysis in economics assumes that the gap between
gains for such entrepreneurs and the apparent revenue which they have is thus
explained by intangible benefits that can be priced by the gap.
No
allowance is made for resilience, hope in the future, obligation, or barriers
to exit. Most small businesses are also funded by sole traders or private
limited companies, and therefore intimately tied to banking practices,
disposable incomes, and the attitude of regulators and government to larger
firms with monopoly power.
The
model of pareto efficiency is still a powerful one, however. This is because it
essential forms, like that of perfect markets, an aspiration (however utopian)
towards a fair allocation of resources whilst appearing to stand aside from
value judgments on the point. In that regard, it drives policy, emphasizes the
real-world benefits of dynamic efficiency and policies to encourage competition
and draws from the roots of economics in political economy.
Most
markets—defined as social structures in which supply and demand meet at an
equilibrium price which reflects marginal cost-- fail in the sense that the
price is not optimal at most times. Sometimes, this is because they contain
firms with a degree of monopoly power which is used to transfer consumer
surplus into abnormal profit for the benefit of the firm. Consumers, who often
do not simply focus on price, are often happy with this situation as they trade
choice and product differentiation for a race to the lowest price. This may not
always be true—at times of cost-push inflation, deprivation, or falling real
incomes, consumers might actively embrace the lowest price and set aside
quality or other product or service characteristics. It is made easier,
however, if government intervenes to prevent the most egregious market
failures.
There
are other ways for markets to fail, however. One lies in
the nature of a good, which could be a public, merit, demerit, or Giffen
good. A public good is one which is non-excludable and non-rivalrous. It cannot
be provided by a market and no rational consumer would pay for it rather than
being a free rider (unless by agreement people took turns to pay.)
Public goods, like defence, law and order, and
many forms of basic infrastructure, are essential to the operation of ‘higher markets’ and societies, however, and must be provided
by the government. Similarly, merit goods, which can be provided by the market,
will generally be overpriced and under produced if the market does so. This
means that the substantial positive externalities associated with merit goods
will be lost to society, that welfare is not maximised, and that the allocation
of goods and services is not optimal. Demerit goods, which have negative externalities,
and which are overproduced and underpriced by the market, will likewise produce
a deadweight loss for society.
It
follows that, to maximise the allocation of resources, any government would
provide public goods and at least attempt to ensure the provision of merit
goods whilst suppressing demerit goods. Governments might also attempt to
equalise bargaining power between consumers and producers, to rebalance
situations in which asymmetric information exists, and to control or suppress
the abuse of monopoly power by large enterprises. They might do so through
direct or indirect taxes, subsidy, regulation, state provision, prohibition and
regulation, and the state provision of information.
Such
attempts on the part of governments can lead to further market distortion. For
instance, by providing merit goods centrally, governments might limit
innovation and enterprise within an economy, even if merit goods would
otherwise be underprovided. Government provision of goods or services could
lead to the creation of self-centred bureaucracies which find reasons to
perpetuate their existence, as predicted in public choice theory, and which
form a barrier to the entry of new and innovative firms. The way in which
governments provide things—such as free at the point of delivery healthcare,
for instance, or mass higher education—might lead to moral hazard, in the form
of people who do not look after their health or who understand the difference
between opinion and expertise.
Economics
tends to assume, because of a focus grounded in calculus (and not, for
instance, geometry, topography, decision analysis, or matrices) that
governments, producers, and consumers make up the entirety of ‘stakeholders’
and those stakeholders constitute society. Families and collective groups and
cultures also influence decisions and perspectives, however, and as the
observation above on moral hazard shows, might (without resorting to historical
materialsim) lead to more nuanced economic policies and perspectives.
Governments
which intervene in markets to eliminate externalities can sometimes be very
effective in countering or negating one externality, but then might by doing so
create another. For instance, a maximum price below equilibrium may well
eliminate legal price-gouging, but will create queues, rationing, shortages,
and illegal markets as the ‘real’ demand for a good asserts itself given that
the price control disincentivises suppliers from legally extending supply. A minimum
price above equilibrium, or a buffer stock requirement with the same effect,
might stabilise and guarantee agricultural production, but at the cost of
oversupply and any associated environmental externalities.
Gas
markets in the UK are a good example of multiple reciprocal and unintended
government failures. Allowing the appearance of competition, for instance, with
a largely pointless price cap above equilibrium, encouraged firms into the
market and did create a degree of dynamic efficiency. This emphasised low
costs. Low costs meant low storage. When wholesale gas prices inevitably went
up, smaller companies went bust, returning customers to larger companies with
storage, but given that this storage was not enough, and that there was a gas
price cap, government opted to subsidise consumers to be able to afford the
higher prices, and to encourage self-rationing. This in turn encourages the gas
companies to add the subsidy in part to the price, on the basis that consumers
can afford a higher price, and to operate at or near the cap.
A
government windfall tax on the profits of energy companies would do nothing to
encourage storage, and regulators (assuming that there is no issue of
regulatory capture) cannot order shareholders to create more investment. The
possibility arises that, in fact, gas company shareholders may simply sell
their shares, and gas companies themselves might leave the market, forcing the
government to renationalise, should wholesale prices rise further.
One
final form of government activity designed to accommodate failings in markets
might come in the form of the provision of information, licensing, or
regulation to reassure customers and to cope with the problem of asymmetric
information. In an age of information, this is a service which, though
valuable, might at least be said to suffer from diminishing marginal returns to
public investment unless government could guarantee an absolutely respected and
high quality of unbiased information.
Optimal
allocation of resources cannot therefore be guaranteed by government
intervention, or at least by government intervention predicated on the idea
that allocative efficiency is the main aim of the provision of goods and
services.
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